Click published research by IAB showing that 56% of brands say audience alignment is an important factor in creator selection.
Published
Signal category
Research & Knowledge
Quote
“IAB found that identifying the right creators remains a major challenge for brands, with 56% saying audience alignment is an important factor in creator selection.”
— Chris Fleming|Click team
Company
Click
Understand audiences. Move people.
- Industry
- Advertising Services
- Location
- New York, US
- Company size
- 62 employees
Click Media is a talent management and influencer marketing agency built for the creator economy. We manage top-tier creators across content, production and ventures, while our Click Influence arm connects brands with the right voices at scale. Part of GameSquare (NASDAQ: GAME), we sit at the intersection of data-driven strategy and creative cra Founded seven years ago, Click Media swiftly established itself as an authority in gaming. As the industry has evolved, so have we—continuing to expand our expertise into the lifestyle, comedy and sports arenas.
Founded 2017