Coleman Insights released a podcast trailer study report featuring three podcast episodes as color commentary.

Coleman Insights provides quantitative and qualitative research—including perceptual research, music testing, content testing, focus groups, and online discussion groups—to companies in the radio, podcasting, and streaming industries. Coleman Insights, headquartered in Raleigh, North Carolina, with offices in Philadelphia, Pennsylvania, and Hamburg, Germany, has helped audio brands build strong brands and develop great content since 1978. Its clients in North America, South America, Europe and Asia include Audacy, iHeartMedia, Hubbard Radio, Spotify, Cumulus Media, Estrella Media, Bonneville International Corporation, Antenne Bayern, Stingray, SummitMedia, Corporación Radial del Perú, Educational Media Foundation, and Urban One. Our approach is to provide more than just high quality research data to our clients. In fact, there are literally hundreds of data vendors in the media research industry who serve that role. What differentiates us is how we appropriately combine state-of-the-art and traditional research methodologies, glean insights from the information produced by those methodologies and draw on our extensive experience to help you develop a strategic game plan to break away from your competition. This approach allows us to enjoy long-term, in-depth relationships with clients who consider us to be their strategic partners and rely on our input for many of their major decisions.

Founded 1978