ContentWise identified 99 distinct personalization use cases in video streaming, each mapped to a stage in the subscriber lifecycle.

ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers and online retailers with the software and expertise they need to create rich, personal and smart CX at every digital touchpoint. Thanks to personalization and automation technology, ContentWise helps marketing, editorial, and merchandising teams understand what each customer needs, wants and values, maximizing each customer’s lifetime value. By enriching catalog data, analyzing users behavior, personalizing interactions, enabling discovery, automating editorial tasks and orchestrating the entire digital customer experience, ContentWise increases customer conversions, loyalty, and retention. With offices in Milan, Los Angeles, and Singapore, ContentWise counts as customers leading brands worldwide, including Mediaset, Sky, Telecom Argentina, and Telefonica.

Founded 2007