Coolbet developed a Server-Side GTM solution that calculates Net Cash Flow by considering COGS and estimated margins.
Published
Signal category
Products & Services
Quote
“Benim çözümüm net: Server-Side GTM üzerinden sadece satış bedelini değil; COGS (ürün maliyeti) ve tahmini iadeleri düşerek 'Net Kar' verisini Conversion Value olarak Google Ads’e basmak.”
— Berkay Barboros|Coolbet team
Company
Coolbet
An award-winning sportsbook, online casino & poker provider | Present in 8 countries on 3 continents… and growing!
- Industry
- Gambling Facilities and Casinos
- Location
- City Centre, EE
- Company size
- 340 employees
Coolbet is an award-winning gaming company offering sportsbook, casino, and poker experiences in 8 countries across 3 continents. Owned by Sega Sammy Creation, we combine innovative technology with a passion for excellence to deliver top-quality entertainment directly to players, while also providing advanced B2B solutions to operators in the US. With a diverse team of 1100+, including around 300 based at our Tallinn HQ, representing more than 50 nationalities, we’re shaping the future of gaming through continuous product development, a collaborative culture, and a strong commitment to responsible play. We’re a business built on entertainment and transparency, with a team that puts passion and hard work into creating top-class products and exceptional player experiences for over 2 million customers. Since 2015, our innovative company has strived to be the fairest and most transparent gaming site. There is a lot of cool stuff we do! If you consider accomplishments as significant as life-work balance and relationships with co-workers, check our open roles and become part of this adventure.
Founded 2015