Cosmic Strategy employee Jennifer Sillars is cutting about Holland, Michigan in October.

Scaling commercial teams comes with its own set of problems. Too many leads go nowhere. New sales hires take too long to ramp. No one agrees why you're losing deals. These aren't separate problems. They all come back to a buyer understanding problem. Most positioning stops too early. It's built to generate interest, not to sustain a sales conversation. It rarely answers why this approach over alternatives, why the value justifies the effort of buying, or why the decision will hold up internally. So salespeople are left to improvise those answers themselves, and buyer understanding becomes inconsistent from the very first conversation. Cosmic Strategy builds MVBU, Minimum Viable Buyer Understanding: a sales-ready positioning framework that defines what buyers must believe through early conversations, so deals keep moving. It's not a script or a talk track. It gives sales and marketing a shared framework, tested through real conversations rather than debated in the abstract. Consistency should come from a deliberate decision, not chance.