Counterpoint Research attended Apple's iPhone 18 Pro and iPhone Foldable event

Counterpoint Research is a global technology market intelligence firm delivering timely, data-driven insights across smartphones, semiconductors, automotive, AI, IoT, wearables, displays, PCs, servers, and emerging technology ecosystems. Headquartered in Asia with analysts across North America, Europe, and Asia-Pacific, Counterpoint combines deep regional expertise with a truly global perspective on technology markets. We provide granular tracking, strategic analysis, and forward-looking forecasts that support C-level decision-making, product strategy, investment planning, and go-to-market execution. Our research spans the full technology value chain, from components and supply chain to devices, platforms, and services. We combine deep regional insight with a global perspective to support technology decision-makers worldwide. Counterpoint partners with leading OEMs, semiconductor vendors, operators, component suppliers, investors, and ecosystem players to navigate fast-moving markets with clarity and confidence. Through subscription research, custom consulting, executive briefings, and industry events, we help organizations understand market shifts, competitive dynamics, and long-term technology trends.