COYUCHI President Vicky Grahan sat down with Shopify to discuss selling feelings over features.

Since 1991, Coyuchi has been connecting people to the restorative power of natural textiles and premium organic home goods by crafting luxurious, coastal, and vintage-inspired bedding, sheets, towels, apparel, and more for the quality-conscious home. Coyuchi sources the finest organic fibers globally, ensuring exceptional softness, durability, and craftsmanship, working with skilled artisans who weave each piece with care. Using 100% certified organic fibers, zero GMO seeds, and no synthetic fertilizers, chemicals, or pesticides, Coyuchi empowers circularity and effortless recycling and created a market for luxury organic home goods before there was one. Coyuchi continues to innovate its products and business model to move the industry and the consumer toward sustainability at scale while helping farmers and craftspeople thrive through transparency and accountability without a stitch of compromise.