CREATION.co published an article exploring the evolving HCP conversation following HFA2026, highlighting how CREATION.co's HCP Horizon can help teams understand what happens next.

We’ve worked with regulated, scientific sectors for nearly three decades. In 2012, we developed CREATION Pinpoint – a unique technology platform allowing us to isolate conversations among healthcare professionals, meaning we cut out 95% of the chatter, and focus only on the conversations that matter. This gives us the ability to provide the world's most comprehensive online HCP listening. CREATION Pinpoint is a proprietary technology platform that uses machine learning to find, listen to and understand what is being said by doctors, nurses, and pharmacists, alongside a team of knowledge engineers who analyze the data to develop customized research insights. We provide the world's leading Digital Opinion Leader identification and activation. Our technology maps peer-to-peer relationships between healthcare professionals through their online conversations and ‘virtual networks’, and identifies the influencers within particular therapy areas. This information is then curated by a team of analysts who identify and extract the most pertinent data to provide qualitative and quantitative insight.