Cresta used Synthetic Customers to analyze thousands of interactions with Signal, our own AI Agent, and uncovered distinct customer behaviors, differences between voice and chat, and opportunities to improve the experience.
Published
Signal category
Research & Knowledge
Quote
“Cresta used Synthetic Customers to analyze thousands of interactions with Signal, our own AI Agent, and uncovered distinct customer behaviors, differences between voice and chat, and opportunities to improve the experience.”
— Megan Schildmier|Cresta team
Company
Cresta
Turn customer conversations into a competitive advantage with the unified platform for human and AI agents.
- Industry
- Software Development
- Location
- Sunnyvale, US
- Company size
- 816 employees
Cresta unlocks the true potential of the contact center, turning every customer conversation into a competitive advantage. Combining the best of AI and human intelligence, Cresta improves the customer experience and powers revenue and efficiency gains across every channel. The platform transforms contact centers with AI agents, AI-augmented human agent assistance, and comprehensive insights, coaching, and quality management. Companies like Alaska Airlines, Cox Communications, and Intuit use Cresta to power world-class customer experiences every day.
Founded 2017