CRM Hacker published a framework called decision rights first, process second to address governance problems by prioritizing ownership and decision-making clarity over process.

CRM Hacker helps growing companies fix the revenue systems they’ve outgrown. We work with founders, CROs, RevOps leaders, and Salesforce teams to clean up the operational mess behind growth: messy CRM data, broken handoffs, fragile automation, unreliable reporting, bloated tech stacks, and AI initiatives built on shaky foundations. Most companies do not have a sales problem. They have a systems problem. Their teams are stuck reconciling spreadsheets, chasing approvals, debating dashboard accuracy, manually routing work, and trying to scale processes that were never designed to scale. That is where CRM Hacker comes in. We design, audit, rebuild, and optimize the revenue infrastructure that sales, marketing, customer success, finance, and leadership depend on every day. Our work spans: • Salesforce architecture and administration • RevOps and GTM systems design • CRM audits and optimization • AI readiness and workflow automation • CPQ and quote-to-cash processes • Reporting, forecasting, and dashboard infrastructure • Integrations and process design • Data cleanup, governance, and adoption We believe AI should improve operations, not amplify chaos. Before teams automate, scale, or layer AI into their business, they need clean data, clear ownership, reliable workflows, and systems people actually trust. CRM Hacker combines technical execution with operational thinking to build revenue systems that are scalable, maintainable, and usable by real teams. If your CRM has become the thing slowing revenue down, we help turn it back into an asset.

Founded 2017