CTP observed that Meta and Instagram rolled out updates worth watching in August.

CTP is an Advertising & PR agency based in Boston's North End. For thirty years, we've worked with brands that exist for a reason beyond revenue — and helped them find what only they can claim. We specialize in community banking, healthcare, clean energy, social enterprise, and sports. Not because those are the only categories we've worked in, but because they're where we've built the deepest expertise, the strongest track record, and the clearest understanding of what it takes to stand out when purpose and performance have to coexist. What makes us different isn't our capability. It's our methodology. We built something called The Difference Framework — our approach for finding the ownable claim at the center of your brand. Not a positioning statement. Not a tagline. The defensible truth that no competitor can take from you. Once we find it, we show how Paid, Owned, and Earned work together to establish, live, and amplify it in the market. Our clients include PeoplesBank, ASICS, Delta Dental, Mass Clean Energy Center, the Boston Red Sox, Museum of Science, Neighborhood Villages, and WBUR. We're a team of fifty. We have the discipline of a large agency and the conviction of a small one. Somewhere in your brand is the difference only you can make. We want to be the ones who find it.