Currents Management co-founder Nilou Ajdari spoke with Digiday for a new piece exploring how creators’ content, communities, and brand partnerships are evolving as they move into new stages of life.
Published
Signal category
Presence & Recognition
Quote
“Creators don’t stop evolving once they’ve built an audience, and increasingly, the brands that understand that are finding new ways to grow alongside them.”
— Currents Management team
Company
Currents Management
Partnering with Creators | Agencies | Brands to Empower the Creative Voice
- Industry
- Advertising Services
- Location
- Los Angeles, US
- Company size
- 20 employees
Currents Talent Management is a leading digital Talent management company with expertise in Branded Partnerships, Licensing and Merchandise facilitation, Product Launches, Original Content Development, Literary Publishing, Brand Development, Monetization, and more. We represent a diverse roster of video-first creators across verticals including Lifestyle, Family, Tech, Home Decor, DIY, Cooking, Beauty, Gaming, Fitness, and Comedy on TikTok, YouTube, Instagram, Pinterest, Twitter and other digital platforms. At Currents, we understand that talent is at the heart of everything we do. Our talent are at the forefront of every decision that we make, and our mission is to unleash their empower and the creative voice through our partnerships. Our goal is to unlock the potential of our creators by helping them monetize and grow their brand across social and traditional media channels. We partner directly with Talent, Brands, and Agencies to create opportunities for our partners.