Cut+Dry introduced Cut+Dry Margin Optimization, a layer that turns cost data a distributor already has into a ranked list of dollar-valued opportunities with customers named and recommendations assigned to reps in CRM.

Cut+Dry is the #1 e-commerce platform for foodservice distributors. We are the only back-of-office sales enablement and customer-facing e-commerce tool in the industry. Cut+Dry was created by a team of food service fanatics with decades of experience in hospitality, technology, restaurant operations, wholesale food distribution, food analytics, and data science. Our executive team has built and scaled multiple companies in the food service industry, but most importantly, we created Sysco LABS and led Sysco’s multi-year digital transformation. This first-hand exposure to food service distribution illuminated the antiquated, analog process of procuring wholesale goods from those who supply them to those who ultimately consume them. After a few years, they’ve decided to part ways with Sysco and start something new. It all started with a simple idea: to level the playfield with technology. And thus, Cut+Dry was born. Our platform is powerful and flexible, but we’re not selling technology. We’re giving food service businesses a tech solution to enhance their operations, grow sales, and have a positive impact.