Darkroom acquired Shadow, a technology product built by Jackson Corey over the last year.
Published
Signal category
Strategy & Corporate Development
Quote
“We acquired our sister company Shadow, the technology product my cofounder Jackson Corey spent the last year building.”
— Lucas DiPietrantonio|Darkroom team
Company
Darkroom
Moving commerce forward.
- Industry
- Advertising Services
- Location
- New York, US
- Company size
- 141 employees
Darkroom is the first AI-native growth marketing agency, built for high-growth consumer brands. We were founded in 2017 on a conviction: the agencies that define the next decade won't just add AI to old workflows. They'll be rebuilt around it, with senior talent and AI agents working as one team. That model runs on Shadow, our proprietary AI commerce platform. Shadow connects a brand's data to the people and agents doing the work, so context compounds instead of evaporating. When a media buyer leaves, their knowledge stays. When a strategy is built, it propagates across every channel. The results are trackable. Our team has driven billions in revenue across e-commerce marketplace, DTC, and social commerce programs, trusted by companies like Adobe, Amazon, and Everlane alongside breakout brands like Olipop and Sauz. What started as a boutique design agency is now one of America's fastest-growing private companies (Inc. 5000), recognized by Varos as a top-performing media agency, with founders named to Forbes 30 Under 30 for Marketing & Advertising. SERVICES E-commerce Marketplace Management, Retail Media, Paid Media, Performance Creative, Social Commerce, and Customer Retention. Every account pairs senior operators with AI agents on execution. We're the only performance agency with a design-grade creative team led by a certified Chief Creative Officer, and that craft is infused into all of our growth work.
Founded 2017