Databricks CMO Rick Schultz sat down with The Current at Cannes Lions to discuss how data and AI are reshaping marketing through more personalized, continuous customer engagement.

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and over 60% of the Fortune 500 — rely on Databricks to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified Data Intelligence Platform that includes Agent Bricks, Lakeflow, Lakehouse, Lakebase and Unity Catalog. --- Databricks applicants Please apply through our official Careers page at databricks.com/company/careers. All official communication from Databricks will come from email addresses ending with @databricks.com or @goodtime.io (our meeting tool).