Datawords Group built SHIFT, a dedicated Creator Economy offering powered by 87seconds, helping brands rethink content conception, production, and distribution for fragmented, selective audiences.

Connecting your brand to the world. At Datawords, we believe every culture and every context deserves its own voice. Behind every individual lies a story, a connection to be made. Honoring those nuances and respecting specificities across the globe, that’s our promise. That’s what we do best. Every day, our teams across 25 countries Orchestrate Emotional Intelligence with Artificial Intelligence to create, deploy, and manage an endless stream of content that resonates with authenticity and meaning in over 160 cultures. For years, leading brands from groups like Henkel, L'Oréal, LVMH, Carrefour, and Michelin have trusted us to help drive their global ambitions. Why not you? A brand that celebrates uniqueness doesn’t just connect with the world — it moves it. Alexandre Crazover CEO de Datawords.