David G. W. Birch published research showing that a third of the adverts on Meta properties are scams.

David G.W. Birch is a global speaker, published author, thought leader, commentator and board-level advisor on digital financial services. An expert in digital money, digital identity and digital finance with a wide perspective and reasoned foresight, David was named one of the global top 15 favourite sources of business information by Wired magazine, and one of the top ten most influential voices in banking (Financial Brand); created one of the top 25 “must read’ financial IT blogs and was found to be one of the top ten Twitter accounts followed by innovators, along with Bill Gates and Richard Branson (PR Daily). An experienced public speaker with a track record of delivering to a wide range of audiences, including at TEDx, Wired, Meaning and LIFT events. David is also an experienced moderator, able to encourage and facilitate worthwhile discussion on a variety of topics. He has chaired panels at Mobile World Congress, Money 2020, SIBOS and many other international events. David has written 4 books and is currently writing his next one as well as contributing regularly to Forbes, his Substack and LinkedIN newsletters: 2014 Identity is the New Money 2017 Before Babylon, Beyond Bitcoin - From Money That We Understand To Money That Understands Us 2020 Currency Cold War - Cash and Cryptography, Hash Rates and Hegemony 2024 Money in the Metaverse: Digital Assets, Online Identities, Spatial Computing and Why Virtual Worlds Mean Real Business (co-authored with Victoria Richardson)