Decision Analyst attended EGIA Distributor Day where data-driven strategy from Hillary Semmelman was showcased.
Published
Signal category
Presence & Recognition
Quote
“Love seeing data-driven strategy from Hillary Semmelman take center stage for EGIA Distributor Day!”
— Beth Horn|Decision Analyst team
Company
Decision Analyst
Strategic Marketing Research and Advanced Analytic Consulting
- Industry
- Market Research
- Location
- Arlington, US
- Company size
- 119 employees
Decision Analyst is a global marketing research and analytical consulting agency, serving a number of Fortune 500 corporations, advertising agencies, and management consulting firms. Decision Analyst is a leader in advanced analytics, mathematical modeling, simulation, and optimization techniques. The firm melds qualitative investigations, strategic survey research, marketing science, and advanced analytics to solve the most complex marketing and business problems. New product development is a major focus, including ideation and brainstorming, concept development, concept testing, and new product sales forecasting. Headquartered in the Dallas-Fort Worth area, Decision Analyst serves clients across North America, Europe, Latin America, and Asia. The firm is wholly owned by its 150 employees. Decision Analyst helps its Clients... • Create winning marketing strategies. • Develop exciting new products. • Build powerful brands. • Improve product acceptance. • Increase advertising effectiveness. • Boost package design performance. • Strengthen promotional programs. • Optimize pricing strategies. • Enhance the customer shopping experience. • Optimize employee recruiting and retention.
Founded 1978