Research & KnowledgeEvent: September 2, 2026
Deft published the Leading Through Change and Volatility report, which outlines seven principles explaining how teams can build stability during change and volatility.
Published
Signal category
Research & Knowledge
Quote
“Our 'Leading Through Change and Volatility' report sets out seven principles that explain how”
— Deft team
Company
Deft
AI your people own
- Industry
- Advertising Services
- Location
- London, GB
- Company size
- 8 employees
Deft partners with leadership teams across global marketing functions and in-house agencies who are ready to make AI part of how their people work, moving them out of pilots and into practice. From strategy and sequenced roadmaps, to culture-led adoption built around your actual workflows, to systemised infrastructure your team owns and runs, Deft turns AI overwhelm into working systems your people own.
Founded 2020