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Research & KnowledgeEvent: September 1, 2026

Denis Oakley & Co discovered that it was difficult to predict which teams would succeed in corporate innovation programmes.

Published

Signal category

Research & Knowledge

Quote

We discovered we weren't very good at picking winners

Denis Oakley & Co team

Company

Denis Oakley & Co

Preventing millions in R&D waste at engineering-driven organizations

Industry
Business Consulting and Services
Location
Loughborough, GB
Company size
2 employees

Denis Oakley & Co specialises in preventing R&D waste in large engineering-driven organisations. Our Core Offering: We help technical organisations validate real market problems before investing in expensive product development. Through mentor-focused innovation programmes, we transform engineering teams into customer-centric innovators who build solutions customers actually want. Our Approach: • Ruthless focus on customer problem validation • Structured frameworks that engineering teams embrace • Metrics-driven assessment of market opportunities • Clear criteria for early go/no go decisions Results we've Delivered: • Saved an engineering leader €30M by identifying and killing one wrong project early • Helped teams achieve 4x higher stage gate progression rates • Doubled internal funding success for participating teams • Consistently receive NPS scores of 85+ from technical participants Target Organisations: • We work exclusively with €5B+ technical companies in engineering-heavy industries that: • Have a significant R&D budget • Need to shift from product-centric to customer-centric innovation • Face competitive pressure to innovate efficiently • Can commit to transformation Founded by Denis Oakley, a former engineer with deep technical expertise, our company brings a unique understanding of both engineering mindsets and customer validation methodologies. Ready to stop wasting R&D resources on solutions nobody wants? Contact us to learn how our programs can transform your innovation success rates.

Founded 2015

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