Differ published an article for Aktuell Hållbarhet analyzing how companies can bridge the gap between consumer ambitions and actual purchasing decisions to make sustainability a stronger driver for both buying and payment needs.
Published
Signal category
Research & Knowledge
Quote
“I en artikel för Aktuell Hållbarhet delar vår hållbarhetsansvarige Mikael af Kleen sin analys av hur företag kan överbrygga gapet mellan konsumenters uttalade ambitioner och deras faktiska val, och därigenom göra hållbarhet till en starkare drivkraft för både köp- och betalningsvilja.”
— Differ team
Company
Differ
Differ unites strategy, creativity and technology to move businesses, brands and people forward.
- Industry
- Business Consulting and Services
- Location
- Stockholm, SE
- Company size
- 105 employees
We are a strategy consultancy and communication powerhouse creating business and societal impact by pushing the boundaries for sustainable growth. We use our expertise in strategy, design, advertising, change realisation, customer insight, marketing technology and digital marketing to design evidence-based solutions to critical top-line challenges. We are organized around the following three business areas. Strategy See new opportunities in a dynamic world. Our multidisciplinary offering is delivered by passionate management consultants. We understand how to build a brand, what creates a positive customer experience and the driving forces behind revenue generation. Agency In times of constant movement driven by pop culture, new technology and trends, brands need a coherent, sustainable voice that will resonate. We do brand platforms, brand design, advertising and activation. Technology Improve customer experience throughout the customer lifecycle. We support our clients with identifying and applying the right technology to reach broader, get higher engagement and favor conversion.
Founded 1996