Digital Ability Ltd has a female founder named Penny Roberts.

Digital Ability Ltd develops ethical AI solutions that make digital services more accessible, intuitive and personalised for every user. Our proprietary adaptive management platform enables organisations to dynamically tailor digital experiences to individual users' needs and preferences in real time, improving accessibility, engagement and customer outcomes. Rather than forcing people to adapt to technology, we help technology adapt to people. Initially focused on the financial services sector through our BankAbility platform, our technology addresses the growing challenge of digital exclusion affecting millions of people with cognitive, sensory, physical and other disabilities, older adults and many others who face barriers using digital services. Organisations face increasing pressure to improve accessibility, meet evolving regulatory expectations and deliver more personalised digital experiences. Digital Ability helps organisations achieve all three through a single adaptive AI platform. Key benefits include: • Improve accessibility and inclusion • Increase customer engagement and retention • Reduce support/servicing costs • Enhance customer confidence and independence • Meet evolving accessibility and regulatory requirements • Deliver hyper-personalised digital experiences at scale Our team combines deep commercial and technical expertise across fintech, payments, accessibility, AI, digital transformation and customer experience. We also work closely with BankAbility UK CIC, our mission-led not-for-profit community partner, ensuring lived experience and user research remain central to our innovation and product development. Our scalable platform is designed to support organisations across many sectors such as healthcare, government, utilities, retail, insurance and travel where accessibility, inclusion and customer experience matter. Our vision is simple. Everyone deserves digital experiences that work for them.