Digital Health Works participated in the MedTechUnleashed 2026 event with Romy Benninga, MSc, BCMAS.

Digital Health Works is a commercialization agency. We help medical technology companies turn innovative products into successful businesses. Developing a great technology is only part of the challenge. Commercial success depends on understanding how healthcare organizations evaluate new solutions, how clinical and operational value is demonstrated, how purchasing decisions are made, and how products are implemented and adopted at scale. Our philosophy is simple: work backwards from the invoice. Rather than beginning with product features, we begin with the realities of healthcare delivery. We examine clinical workflows, procurement, implementation, reimbursement, customer adoption, and long-term commercial sustainability. Those insights guide product strategy, market development, and commercial execution. Today, we work with both growing ventures and established medical technology companies across the United States and Europe, helping them build products, commercial organizations, and sustainable paths to market. Our work is centered around three areas: 🔹 Commercial Strategy & Value Dynamics Understanding where value is created across the healthcare ecosystem and translating that understanding into products, positioning, pricing, and business models that resonate with customers. 🔹 Market Development Designing commercialization strategies, customer engagement models, implementation frameworks, and market expansion plans that reflect how healthcare organizations actually operate. 🔹 Sales & Distribution Building scalable sales organizations, channel partnerships, distribution strategies, and customer success programs that support long-term growth. Our experience is concentrated in three areas: 🩻 Radiology technologies and imaging solutions ❤️ Cardiology and cardiovascular technologies 🏥 Digital health and technology-enabled medical products We build businesses that bring healthcare innovations to the clinicians and patient who need them them most.

Founded 2023