Digital Wave Technology highlighted that Michaels Stores is working to simplify the customer journey by allowing customers to build a custom piece online, visualize it on their wall with AR, and purchase digitally or save the project for in-store framing.

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Two retailers caught my attention for how they're simplifying the customer journey. Custom framing has traditionally been much easier to buy in-store than online. Michae…

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About Digital Wave Technology

Digital Wave Technology helps enterprises move from insight to action with WaveAgent™, our Agentic AI solution designed to analyze conditions, recommend next steps, and execute decisions across the business in real time. WaveAgent operates on the AI-native ONE® Platform, which unifies enterprise master data, product information, digital assets, pricing, and merchandising workflows into a single governed foundation. Unlike bolt-on AI approaches, WaveAgent operates directly on trusted enterprise data, orchestrating workflows, guiding decisions, and enabling continuous execution across mission-critical functions. The ONE Platform also includes rapid application development and a built-in Data Science Studio, enabling teams to build, test, and deploy intelligent applications faster while operationalizing AI at scale. Leading organizations across retail, consumer goods, and health & wellness rely on Digital Wave Technology to increase revenue, expand margins, improve productivity, reduce costs, and accelerate innovation. Learn more at https://www.digitalwavetechnology.com/

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