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PeopleEvent: September 2, 2026

DIRECTV appointed Alexander Groysman as the new Head of Ad Product.

Published

Signal category

People

Quote

I’m joining DIRECTV as the new Head of Ad Product!

Alexander Groysman|DIRECTV team

Company

DIRECTV

A better way to watch whatever you want to watch.

Industry
Entertainment
Location
El Segundo, US
Company size
15,343 employees

At DIRECTV, we believe TV is meant to be enjoyed. Everything we do is focused on delivering an entertainment experience above and beyond expectations and industry standards and advocating for excellence on behalf of our customers. A shared passion for the joy of television defines our mission to offer the content, service, and reliability that allows our customers to connect, unwind, and indulge their inner superfan by watching what they love on any screen, anywhere.    We never stop innovating and continue to embrace emerging technologies. We’re constantly evolving our products, including best-in-class content and personalized services to provide our customers with industry-leading video offerings.    Learn more about our offerings at DIRECTV.COM and follow us @DIRECTV on Instagram, TikTok, Facebook and X. To learn more about DIRECTV's culture and what it's like to be an employee, follow us at @WeAreDIRECTV on X and Instagram. And stay up to date with our @DIRECTVNews handle on X.

Founded 1994

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