DIRECTV got into production for its conversational AI agents over a year later, improved the existing experience, and learned how customers interact with AI.
Published
Signal category
Products & Services
Quote
“Over a year later, this approach is something I think we got right. We got into production, improved the existing experience, and learned how our customers interact with AI as well as how to operationalize an entirely new support experience.”
— Ben Greif|DIRECTV team
Company
DIRECTV
A better way to watch whatever you want to watch.
- Industry
- Entertainment
- Location
- El Segundo, US
- Company size
- 15,343 employees
At DIRECTV, we believe TV is meant to be enjoyed. Everything we do is focused on delivering an entertainment experience above and beyond expectations and industry standards and advocating for excellence on behalf of our customers. A shared passion for the joy of television defines our mission to offer the content, service, and reliability that allows our customers to connect, unwind, and indulge their inner superfan by watching what they love on any screen, anywhere. We never stop innovating and continue to embrace emerging technologies. We’re constantly evolving our products, including best-in-class content and personalized services to provide our customers with industry-leading video offerings. Learn more about our offerings at DIRECTV.COM and follow us @DIRECTV on Instagram, TikTok, Facebook and X. To learn more about DIRECTV's culture and what it's like to be an employee, follow us at @WeAreDIRECTV on X and Instagram. And stay up to date with our @DIRECTVNews handle on X.
Founded 1994