diva-e published an article in the TechSelection Series looking at what organizations should clarify before comparing CDP vendors

As the leading Transactional Experience Partner (TXP), diva-e creates digital experiences that inspire customers and drive business forward. With more than 20 years of experience in digital business, diva-e covers the digital value chain from strategy to technology to creation. The holistic service and product offering in the areas of Planning & Innovation, Platforms & Experiences, Growth & Performance and Data & Intelligence ensures increased sales, competitive advantages and measurably more transactions - for all target groups, devices and products. diva-e cooperates with worldwide leading technology partners such as Adobe, akeneo, Amazon, Bloomreach, Google, e-Spirit, Microsoft, Salesforce, SAP, Spryker and Stibo. diva-e knows the challenges that companies face today and tomorrow and is an innovative partner of leading companies. Numerous top companies and love brands trust diva-e - including Carl Zeiss, EDEKA, E.ON, FC Bayern Munich, Lieferando, Ravensburger and Sky. Throughout Germany, diva-e employs around 800 people at nine locations. Further information: www.diva-e.com