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Legal & RegulatoryEvent: September 3, 2026

DLA Piper colleagues unpack the Statement and the state-law overlay regarding the proposed enforcement policy statement by the FTC.

Published

Signal category

Legal & Regulatory

Quote

Now the FTC has proposed a disclosure standard. The August 19 proposed enforcement policy statement acknowledges the FTC cannot ban personalized pricing outright, so it turns on disclosure: where consumers reasonably expect prices not to vary with their personal data, sellers should clearly and conspicuously disclose that the price is personalized, on what basis, and with what types of data.

Ahmad AlDajani|DLA Piper team

Company

DLA Piper

Global law firm located in more than 40 countries

Industry
Law Practice
Location
Global, GB
Company size
13,392 employees

DLA Piper is a global law firm helping our clients achieve their goals wherever they do business. Our pursuit of innovation has transformed our delivery of legal services. With offices in the Americas, Europe, the Middle East, Africa and Asia Pacific, we deliver exceptional outcomes on cross-border projects, critical transactions and high-stakes disputes. Every day we help trailblazing organizations seize business opportunities and successfully manage growth and change at speed. Through our pro bono work and community investment around the world, we help create a more just and sustainable future. Visit dlapiper.com to discover more.

Founded 2005

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