DLG (Digital Luxury Group) and The Luxury Society Podcast host a panel of experts to unpack how Generative Engine Optimisation is reshaping desirability in luxury.

DLG is the strategic growth platform for the world's most prestigious maisons. Grounded in over two decades of luxury expertise, we turn complexity into clarity, and intelligence into action. Our proprietary data layer LuxuryIQ captures over 1.4 billion signals across 185+ brands and 64 markets, including the Chinese platforms Western intelligence cannot reach. Consumer demand, competitive moves, marketing activities, secondary markets, brand health: we detect the blind spots, investigate the cause, draft the response, secure approval, and execute on behalf of the brand. LuxuryIQ informs every discipline we deliver: strategy, media, creative and technology - increasingly accelerated by proven AI agents, and entrusted to a team of luxury professionals: strategists, analysts, creatives, and engineers. In August 2021, DLG Geneva was awarded the Great Place to Work© certification and ranked among Europe's Top 10 Best Workplaces™.