DOmedia published a 5 Questions With segment featuring Ethan Heftman, CRO at New Tradition, discussing OOH, data convergence, AI, and career advice.

DOmedia is an independent technology company on a mission to change the way out-of-home media is bought and sold. Our cloud-based applications connect buyers and sellers to leverage marketplace effects, eliminate labor and improve reporting and analytics. Our software is already empowering leading agencies, vendors and brands. How we help advertising agencies DOmedia empowers buyers to build, manage and analyze campaigns within a unified set of apps. We help agencies focus on strategy, creativity and data-driven decision making by eliminating digital labor. How we help media sellers DOmedia puts your inventory in front of highly qualified customers. Some of the largest OOH agencies send RFPs through DOmedia exclusively. DOmedia vendor profiles receive traffic from local advertisers around the world. How we help local advertisers DOmedia is the world's largest marketplace for buying out -of-home media. DOmedia makes it a snap to search for media, build a targeted campaign and contact vendors around the street or across the country.