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Customers & MarketEvent: September 4, 2026

Douglas Group has built one of Europe's most successful beauty loyalty ecosystems by combining customer insights, analytics, AI and technology to create highly relevant, personalized experiences across every touchpoint and generation.

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Customers & Market

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DOUGLAS Group has built one of Europe's most successful beauty loyalty ecosystems. By combining customer insights, analytics, AI and technology, we gain a deeper understanding of evolving behaviors and can create highly relevant, personalized experiences at scale across every touchpoint and every generation.

Douglas team

Company

Douglas

Europe’s leading omnichannel premium beauty destination

Industry
Retail
Location
Düsseldorf, DE
Company size
6,865 employees

The DOUGLAS Group, with its commercial brands DOUGLAS, NOCIBÉ, Parfumdreams and Niche Beauty, is the number one omnichannel premium beauty destination in Europe. The DOUGLAS Group is inspiring customers to live their own kind of beauty by offering a unique assortment online and in around 1,970 stores. With unparalleled size and access to customers, the DOUGLAS Group is the partner of choice for brands and offers a premium range of selective and exclusive brands as well as own corporate brands. The assortment includes fragrances, color cosmetics, skin care, hair care, accessories as well as beauty services. Strengthening its successful omnichannel positioning while consistently developing superior customer experience is at the heart of the DOUGLAS Group strategy “Let it Bloom”. The winning business model is underpinned by the Group’s omnichannel proposition, leading brands, and data capabilities. In the financial year 2024/25, the DOUGLAS Group generated sales of 4.58 billion euros and employed more than 19,900 people across Europe. The DOUGLAS Group (Douglas AG) is listed at the Frankfurt Stock Exchange. Get to know more about us https://douglas.group/en/ THE PEOPLE BEHIND BEAUTY - Discover our careers at DOUGLAS https://careers.douglas.group/de/en/jobs/ Interested in digital media campaigns for your brand on our wide-reaching channels? Find out more on Douglas Marketing Solutions: https://www.douglas-marketing-solutions.com/ Imprint: https://douglas.group/en/imprint

Founded 1910

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