DRAFTED partnered with Dove to create the content series Yo Soy, which involved DRAFTED casting three Latina girls with cultural nicknames.
Published
Signal category
Partnerships
Quote
“DRAFTED’s partnership with Dove continues to be one of my favorites.”
— Karina Martinez|DRAFTED team
Company
DRAFTED
A media brand that speaks sports through the lens of Latina culture.
- Industry
- Spectator Sports
- Location
- Los Angeles, US
- Company size
- 11 employees
DRAFTED is a sports platform powered by Latina culture. We create social-first content where sports culture is actually shaped, then bring it to life through immersive experiences, premium products, and owned IP. We've built a complete ecosystem around the most influential and passionate fanbase in sports: Latinas. Leading brands like Dove, Verizon, Walmart, and Degree partner with DRAFTED to move beyond traditional marketing. Together, we co-create authentic content and activations that become part of the culture and define what's next in sports. DRAFTED is where Latinas own sports culture.