DrawLight supported the Panerai creative team at the Wonders 2026 exhibition in Geneva.

DrawLight is a studio that has been creating immersive technological installations for mid-sized and large brands for over 10 years, and is a leading company in Italy in the fields of Immersive Storytelling and Immersive Media. Born from the synergy of diverse expertise in new technologies, design, and architectural planning, DrawLight is an innovation lab aimed at transforming the museum, retail, wellness, and food & beverage sectors through cutting-edge technologies, neuroscientific research, and patented solutions currently unique in the world. From video mapping to augmented and virtual reality, holograms, interactivity, and adaptive storytelling, the studio positions itself as a creative consultancy and turnkey production partner for emotionally engaging audiovisual installations. Through a human-centered and neuroscientific approach—focused on understanding the mechanisms that govern human perception and behavior—DrawLight studies emotions and states of mind in order to activate them through immersive experiences. ⸻ FOLLOW US ALSO ON: ❏ YouTube: https://www.youtube.com/drawlightnet ❏ Facebook: https://www.facebook.com/drawlight.net/ ❏ Instagram: https://www.instagram.com/drawlight_net/ ❏ LinkedIn: https://it.linkedin.com/company/drawl… ❏ CONTACT US: hello@drawlight.net