Legal & RegulatoryEvent: September 8, 2026
DRPG's German team Maike Rößler published an article breaking down exactly what Article 50 means for chatbots and AI-generated content in the new EU AI Act rules starting on 2 August 2026.
Published
Signal category
Legal & Regulatory
Quote
“New EU AI Act rules are now live, and they apply to far more than you'd think. Since 2 August 2026, Article 50 requires clear labelling for AI-generated chatbots, images, video, audio and even text.”
— DRPG team
Company
DRPG
We make 'anything possible'!
- Industry
- Media Production
- Location
- Hartlebury, GB
- Company size
- 323 employees
For over 45 years, DRPG has been delivering everything from video, events and digital right through to research, strategy and creative communications. Our specialised teams work together to deliver multi-channel campaigns entirely in-house. Our clients can come to us knowing that they’ll only ever need one trusted partner that can do everything to make ‘anything possible’.
Founded 1980