Dryish Group launched its own non-alcoholic wine, now available at Faire.

Dryish Group is a consumer discovery platform and holding company at the center of the $50B+ alternative beverage category, spanning non-alcoholic, functional, and hemp-derived drinks. We connect consumers who are drinking less with the best brands in the space, give emerging alt-bev brands the retail presence and distribution reach they need to scale, and serve as the trusted category partner for major retailers navigating one of the fastest-growing shelves in consumer goods. Our consumer is millennial and Gen Z, health-conscious, and lifestyle-driven. With over 60% of U.S. adults actively moderating their alcohol intake, mindful drinking has moved from niche to mainstream — and Dryish Group is positioned to own that moment.