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Research & KnowledgeEvent: September 3, 2026

Dscout received a Forrester composite organization study showing a 320% ROI and $2M in net value over three years for a user research platform.

Published

Signal category

Research & Knowledge

Quote

Forrester did the math on this for Dscout specifically - 320% ROI and $2M in net value over three years for a composite organization

Bhavik Gandecha|Dscout team

Company

Dscout

The human signal your roadmap is missing

Industry
Software Development
Location
Chicago, US
Company size
298 employees

Dscout is a research technology company that helps the world's best-known brands understand how people actually think and behave — in context, at scale. For over a decade, our platform and verified participants have powered experience research for enterprise teams in technology, fintech, retail, and more. Spotify, Microsoft, OnePay, Airbnb, Target, Salesforce, and more rely on Dscout to test ideas, iterate quickly, collaborate, and build confidently. Now we're extending and updating our research infrastructure for the AI era, giving organizations high-fidelity human signals that are critical to building AI products and models.

Founded 2011

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