Dstillery CEO Michael Beebe shares that expectations are high and adoption is still early for agentic AI in media buying, with potential for making media buying more effective, efficient, and intelligent.

Dstillery is the predictive audience company, helping marketers reach exactly the right audience for every digital campaign. Powered by multimodal AI and its agentic platform, DS-1, Dstillery enables precise audience targeting at scale, simplifying workflows and driving superior campaign outcomes. Dstillery’s predictive models learn across data modalities – including web journeys, CTV signals, search signals, purchase intent signals, and more – to build a robust understanding of a brand’s best customers and activate high-performing audiences across programmatic and social channels. For more than a decade, Dstillery has set the standard for AI-driven audience solutions, backed by award-winning data science and a growing portfolio of 25 patents.