Research & KnowledgeEvent: September 4, 2026
Durran planned five quick calls with users who hit the wall and left before redesigning the upgrade modal.
Published
Signal category
Research & Knowledge
Quote
“Before redesigning the modal, we planned five quick calls with users who hit the wall and left.”
— Daniel Andor|Durran team
Company
Durran
Structured Product Design that drives activation & retention
- Industry
- Design Services
- Location
- Timisoara, RO
- Company size
- 8 employees
At Durran, we work with growth-stage SaaS teams who feel like: Users create an account… but never come back. Features ship… but nobody uses them. The product feels cluttered, and no one knows what to fix first. We bring structure to messy product decisions. Through audits, validation, and structured design decisions, we help teams stop building on assumptions and start improving activation, retention, and real usage.
Founded 2020