Dusted published a case study by Mindy Regnell on teaching reps durable competitive patterns instead of battlecards for Klaviyo's long tail of competitors.
Published
Signal category
Research & Knowledge
Quote
“Mindy Regnell grouped Klaviyo’s long tail of competitors around the underlying customer pains and trade-offs they shared.”
— Dusted team
Company
Dusted
This is like GitHub, but for Marketers.
- Industry
- Internet Marketplace Platforms
- Company size
- 2 employees
Dusted is where marketers prove their craft. Marketers have very little opportunity to prove their craft. That proof lives in Slack threads, Google Docs, PowerPoint decks, campaign briefs, and strategy sessions. At best, the decisions and insights that drive professional growth MIGHT make it into a single bullet point on a resume. Dusted helps marketers turn their work into a peer-validated portfolio of case studies, playbooks, and insights that showcase real expertise. It's the GitHub for marketers—a community-driven platform built to help marketers earn credibility, learn from peers, and prove their craft.