Earl is building a CRM version for clients.

Earl is the AI partner to elite sports and stadia. We help premium rights holders and their stadium campuses sell off the field. Match days are a fraction of the year. The asset is open three hundred and sixty-five days a year, and the commercial system around it should work the same way. Earl builds embedded AI for the teams that run sponsorship, partnership, fan, hospitality and venue revenue lines. The work is operational, not theoretical. Numbers and outcomes. The technology sits inside the workflows our clients already use. The founding team has two decades in the commercial side of sport, including roles at Chelsea FC, the NFL, and agencies representing Formula One and UEFA. Earl combines that experience with decades in computer science, building frontier AI and technology products for Google, Microsoft, and SAP. We are early. We work with a small number of clients at a time. Get in touch through earl.partners.