Echelon Insights published a new analysis examining American media habits using the quarterly Consumer Omnibus data, finding that Gen Z reports using physical media like DVDs more often than magazines.

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NEW ANALYSIS: What are American's media habits today? We looked into our quarterly Consumer Omnibus to find out. 📀 DVDS NOT WEEKLYS: Gen Z reports using physical media…

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Company

Echelon Insights

We power data-driven decisions. Research, analytics, digital intelligence.

Industry
Market Research
Location
Alexandria, US
Company size
11–50 employees

About Echelon Insights

Echelon Insights brings technology and brainpower together to help find truth in data. Founded by experts from the digital and polling worlds, we're erasing old industry lines that separate the process of conducting research from the tools to act on it. We optimize your message, pinpoint your target audience, and give you the power to track change in realtime.

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