Ecosystem Revenue Dynamics employee Janine Johnson shared that she has a blind horse, which she used to discuss logistics and pricing.

Ecosystem Revenue Dynamics (ERD) is a boutique management consultancy for B2B SaaS. We make partner ecosystems visible, and we make revenue organisations AI-ready. Most companies run partnerships as a side motion, then bolt AI onto systems that were never built to hold it. The result is the same either way: revenue that leaks where nobody can see it, and AI that makes the mess faster instead of fixing it. What if the ecosystem was engineered like the rest of the revenue org - measured, governed, and built to prove its own ROI? That is the work. ERD architects GTM AI for ecosystems and RevOps. We get the foundations right - people, process, technology and data - then deploy AI where it compounds. What we do: - Ecosystem architecture: PRM selection, partner tiering, incentive design, and attribution that finally measures partner-sourced revenue. - AI-ready RevOps: clean data, defined process, and governed automation across the revenue stack. - GTM AI: internal agents, control-tower reporting, and AI GTM advisory grounded in what works. Every engagement runs on our proprietary 6E Framework - Evaluate, Envision, Establish, Empower, Enable, Evolve - and meets you where you are: self-service, do-with-you advisory, or do-for-you implementation. We are technology agnostic. We do not sell software. We design the right stack for your business, and the architecture that makes it hold. The outcome: sales, marketing, CS and partner teams aligned, reporting you can trust, partner-sourced ARR that grows and that you can attribute, less tech debt and lower operational cost. From fragmented to orchestrated. That is how modern SaaS ecosystems scale. What if you could see your ecosystem clearly? Let us show you.

Founded 2024