Ed Marsh Consulting built a scalable AI-driven GTM playbook for industrial PE platforms.

I work with lower middle-market industrial manufacturers and capital equipment builders who are frustrated with unpredictability in their revenue. That means improving strategy, marketing and sales by understanding buyer and market requirements and maximizing digital tools. You've heard of OEE - Overall Equipment Effectiveness - which means understanding and optimizing each step of a production line. Ed helps companies apply ORE™ - Overall Revenue Effectiveness™ - an analogous approach that improves and optimizes each of many marketing and sales steps in the revenue growth process across digital marketing for manufacturers and B2B sales. Capital equipment sales is increasingly complex and the traditional approach that many industrial companies continue to rely on is poorly suited for today's buyer expectations. It's time to improve the entire revenue growth continuum from digital marketing through sales and account management to customer success. That's where I specialize. I'm is a Drift Solutions Certified Partner, Gold HubSpot Parter, and OMG Sales Force evaluations and candidate assessments partner. Additionally I'm an NACD Directorship Certified and hold PDA Certificates in Private Company Governance and Private Equity Portfolio Company Governance. I'm a frequent speaker and former professional member of the National Speakers Association. I host the Industrial Growth Institute Podcast.