Eden Smith Group announced that Ela Osterberger from Booking.com will be the keynote speaker for the Eden Smith LAB Exchange.

Eden Smith is a data and AI consultancy with PEOPLE at the heart of intelligent decision-making. We partner with organisations navigating complexity, change and transformation - helping them unlock the true value of data by focusing not just on insight, but on adoption, enablement and impact. Our work spans strategy, delivery and capability-building, supporting leaders and teams to make better decisions with confidence. We believe data and AI only create value when they are understood, trusted and embedded into everyday ways of working. What sets us apart is our human approach. We combine deep technical expertise with strong commercial insight, collaborative delivery and a commitment to developing PEOPLE - whether that’s our clients, our community, or our own team. Beyond client work, we actively invest in the data and analytics ecosystem through thought leadership, events and professional communities, creating spaces where leaders can connect, learn and prepare for what’s next. Together, our mission is to raise awareness and embed people and data at the heart of intelligent decision-making through strategy, enablement and adoption. #PEOPLE #DATA #AI #ANALYTICS #LEADERSHIP #EDENSMITH

Founded 2016