Ello Group published a research report titled The Acquisition Review exploring how to optimize acquisition engines for profitable and predictable customer acquisition.
Published
Signal category
Research & Knowledge
Quote
“That's what I've explored in this week's CAF Unpacked Lunch: The Acquisition Review. How do you work out whether your acquisition engine is genuinely creating growth...or whether you're simply spending enough money to hide where it isn't working?”
— Paul Gosling|Ello Group team
Company
Ello Group
Bringing brands and consumers together.
- Industry
- Marketing Services
- Location
- Huddersfield, GB
- Company size
- 122 employees
We’re Ello, the agency who create everlasting connections between brands and consumers. Born from the intelligence of The Dining Club Group, we provide brands with the tools to give consumers genuinely rewarding acquisition, engagement and loyalty schemes. We believe the most impactful programmes are the ones that feel like an extension of a brand, not a partner offer. With our home-grown products (tastecard, Gourmet Society, Hi-Life, MyGym and now Coffee Club), expert services, nimble tech and experienced people, we do just that to achieve real commercial results, increasing acquisition and engagement for brands.