Emporia Research notes that Alchemer launched AI-native Iris.

Innovative B2B companies, along with the agencies and consultancies that support them, rely on Emporia for sourcing LinkedIn-verified B2B respondents for their research studies and advertising campaigns. The award-winning Emporia platform accommodates both qualitative and quantitative research methodologies globally, bringing unprecedented new accessibility and reach to B2B data collection and audience engagement. Emporia's mrxCore platform takes a fresh new approach to verification and data quality in B2B studies. The company's focus on third-party verified data over self-reported information has led to upwards of a 92.5% reduction in data scrubbing for our clients, making Emporia sourced respondents some of the most reliable in the industry.