Enabling Data published the book entitled 𝘌𝘯𝘢𝘣𝘭𝘪𝘯𝘨 𝘋𝘢𝘵𝘢, which is a data strategy and data management book, available now from Facet Publishing.

𝗘𝗻𝗮𝗯𝗹𝗶𝗻𝗴 𝗗𝗮𝘁𝗮: 𝗔 𝗡𝗲𝘄 𝗠𝗼𝗱𝗲𝗹 𝗳𝗼𝗿 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻, written by 𝗗𝗮𝘃𝗶𝗱 𝗖𝗮𝘀𝘁𝗿𝗼-𝗚𝗮𝘃𝗶𝗻𝗼 and 𝗕𝗼𝘆𝗮𝗻 𝗔𝗻𝗴𝗲𝗹𝗼𝘃, explores why organisations still struggle to realise meaningful value from data and artificial intelligence, despite decades of investment in platforms, analytics, governance and digital transformation. Too often, data and AI initiatives become trapped in the same cycle: pilots that do not scale, fragmented platforms, unclear ownership, growing technical complexity and a widening gap between strategic ambition and operational impact. 𝗘𝗻𝗮𝗯𝗹𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 challenges that pattern and introduces the 𝗘𝗻𝗮𝗯𝗹𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 𝗠𝗼𝗱𝗲𝗹, a practical model for designing organisations where data, analytics and AI can scale. Rather than focusing on technology alone, the book argues that lasting value comes from aligning strategy, governance, technology and people around the shared goal of generating business impact from data. It is accompanied by a 𝗗𝗮𝘁𝗮 𝗠𝗮𝗻𝗶𝗳𝗲𝘀𝘁𝗼 that sets out the first principles of enabling data in complex organisations. Content covered includes:  - why many data and AI initiatives fail to deliver meaningful impact - how to align data capabilities with business strategy and innovation - the organisational foundations required for data, analytics and AI to scale - the role of trust, governance, enablement and technology - practical tools including diagnostic rubrics, data personas, use case templates and the Platform Fit Canvas - how senior data leaders can move beyond experimentation and build data capabilities that endure This book offers practical insight for Chief Data Officers, senior data leaders, technology executives, product leaders, analysts, transformation leaders and business stakeholders who want to turn data ambition into sustained execution and measurable business value.