Entrata introduced Forge, a language model built specifically for multifamily that begins with industry knowledge already in the model.

Founded in 2003, Entrata® is a leading property management platform designed to power the entire resident lifecycle. From marketing and leasing to operations, accounting, and resident experience, Entrata brings every part of the business together in one connected system. While many operators still rely on disconnected tools and siloed systems, Entrata delivers a unified, AI-powered operating system that helps property managers move faster, operate more efficiently, and make smarter decisions. By automating routine tasks and delivering real-time insights, Entrata reduces complexity and gives teams the visibility and control they need to perform at a higher level. Entrata’s open ecosystem of integrations and flexible architecture allows companies to build a technology stack that fits their business, without sacrificing a seamless experience across teams and residents. With a focus on innovation, performance, and user experience, Entrata is helping redefine what property management technology can do—shifting the industry from fragmented software to intelligent, connected operations.