Epsilon published a new 2026 benchmark study on the state of AI in marketing, surfacing the leadership-vs.-front-lines divide.
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67% of C-level marketers say their organization is "extremely mature" with AI. Only 33% of senior managers agree. That gap doesn't stop at maturity, either. We found lea…
Company
Epsilon
- Industry
- Advertising Services
- Location
- Irving, US
- Company size
- 10,001+ employees
About Epsilon
Epsilon is a global leader in data and identity with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC with more than 8,000 employees. For more information, visit www.epsilon.com.
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21 signals
Research & Knowledge
Epsilon research found that 60% of brands say they look to find first-party data strategies to combat the deprecation of third-party identifiers.
Research & Knowledge
Epsilon released The Theory of Data, Version 7.1, which defines an ontology of analytical data with three new features.
Presence & Recognition
Epsilon employee Justin Tay will be joining the panel at the Retail Media Age London event to discuss retail media's evolution from a conversion channel into a full-funnel proposition.
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