Epsilon published a new research report titled 2026 benchmark study: Marketing’s AI inflection point, finding that data quality is the top technical challenge for marketers when it comes to AI.

Epsilon is a global leader in data and identity with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC with more than 8,000 employees. For more information, visit www.epsilon.com.